I worked on Oh Belly, a playful prebiotic soda brand created for people who love the joy of soda but also care about their gut health. The goal was to build a brand that feels fresh, vibrant, and full of personality, capturing the fun of fizzy drinks while positioning the product as a better-for-you alternative.

This was a social-first brand, so the identity needed to feel bold, scroll-stopping, and instantly recognisable — something that could bring the energy of the drink to life across digital spaces.

The visual identity leans into bold colours, playful typography, and energetic compositions that mirror the feeling of opening a fizzy drink. The aim was to create a brand that feels light, joyful, and expressive, making gut health feel approachable rather than clinical.

Every element of the design was created to communicate movement, bubbles, and happiness — a brand world where just looking at the visuals gives you that sparkly, uplifting soda feeling.