OUR OFFERINGS

At Gaia the Studio, I design thoughtful brand identities for founders building beautiful, intentional businesses. From logo and packaging to digital presence and creative direction, every element is crafted to feel cohesive, elevated, and meaningful.

Whether launching something new or refining an existing brand, I focus on revealing the core of the idea and bringing it to life through design that feels distinctive and built to last.

I. Brand Strategy & Identity

We believe that strong, intentional branding grows from a clear understanding of your story, values, and vision.

That’s why I work in two thoughtful stages: strategy, uncovering the heart of your brand, defining your audience, tone, and guiding principles; and design, bringing your brand to life visually through logo, colour, typography, patterns, and supporting assets so it feels cohesive, warm, and intentional.

Each package is structured to give you clarity, confidence, and a visual world that can grow with your brand, while keeping the process simple and considered.

  • Best for: Early-stage brands wanting a clear foundation.

    Includes:

    • Brand strategy questionnaire to understand your brand essence

    • Primary logo design

    • Secondary logo / logo mark

    • Colour palette

    • Typography system

    • Mini brand guidelines (how to use your logo, colours, and fonts consistently)

    • 2 brand applications (e.g., business card, social graphic)

    Timeline: 2–3 weeks

  • Best for: Brands ready for a complete, intentional brand world.

    Includes:

    • Brand strategy & creative direction

    • Primary logo + secondary logos & icon marks

    • Colour palette and typography system

    • Brand patterns and textures

    • Full brand guidelines, showing how to use all elements cohesively

    • 4–5 brand applications (packaging, social templates, stationery, or other supporting assets)

    Timeline: 4–5 weeks

II. Web Identity Design

Your brand’s digital identity, thoughtfully designed to reflect its personality and purpose.

A website is more than a page online — it’s an extension of your brand story. I create simple, clear websites that are easy to navigate, mobile-friendly, and built on Squarespace or Showit. Each site is designed to feel intentional, cohesive with your brand, and ready to grow with you.

  • Includes:

    • Custom website design tailored to your brand identity

    • 4–6 page website (home, about, services, contact, blog or portfolio as needed)

    • Mobile optimisation

    • Basic SEO setup

    • Launch support and guidance

    Timeline: 3–4 weeks

    (Can be added to a branding project or created as a standalone website.)

III. Social Media Design

This isn’t just another Canva template.

Social media is the heartbeat of your brand online. I create a cohesive visual system — including colours, fonts, and style — so your feed feels curated, intentional, and aligned with your brand. Templates are reusable and designed to work seamlessly for posts, stories, carousels, or whatever you need most.

  • Purpose: to create a cohesive visual system that brings your brand to life on Instagram and beyond.

    Includes:

    • A clear visual direction for your feed, defining colours, fonts, and style

    • Branded post templates designed to be reusable and flexible

    • Story templates and highlight icons for consistent, on-brand stories

    • Guidance on layout and content flow so your feed feels curated and intentional

    • Advice on formats and post types (single posts, carousels, stories) tailored to your needs

    Timeline: 1–2 weeks

    This is more than just templates, it’s a system that allows you to create a beautiful, cohesive feed that reflects the heart of your brand, while giving you the tools to post confidently and consistently.

IV. packaging & Enhancements

Bring your brand world to life with thoughtful, tailored extras.

Enhancements allow your brand to fully express itself across touchpoints. Every add-on is tailored to your unique needs, helping your brand feel consistent, beautiful, and ready to grow.

  • Includes (examples):

    • Packaging design and product labels

    • Branded patterns or textures

    • Marketing collateral (PDFs, brochures, lookbooks)

    • Additional social media templates

    • Brand refreshes or expansions

    Timeline: Flexible, depending on project

    Every add-on is fully tailored to your brand. Get in touch to explore what could work for you.