Gaia the studio creates thoughtful brand identities & websites for wellness + lifestyle founders .
translating your vision into brands that feel as good as they look and are built to grow with intention.
Welcome!
HOW WE WORK
I work closely with soulful, conscious founders to shape brand worlds that feel as good as they look. Every element—from visual identity and social media design to packaging, websites, and brand collateral—is created with care, clarity, and intention.
Through thoughtful packages designed to meet you where you are and grow with you, the process remains collaborative and considered. The result is a brand that feels calm, elevated, and entirely yours—inviting the right people in and giving you the confidence to show up beautifully at every touchpoint.
Hi there, i’m ellie
Hi, I’m Ellie — a brand designer and the founder of Gaia the Studio.
Originally from the UK and now based in Portugal, the slower rhythm of life here has deeply shaped the way I see creativity and work. I grew up immersed in art, with a love for all things beautiful that began in fine art and later evolved into a design degree, eventually leading me to create this studio, centred on calm, intentional branding.
Inspired by nature and slow living, I work with conscious founders to shape brand identities and digital spaces that feel deeply aligned, rooted in purpose, rich in feeling, and unmistakably yours.
I believe the most powerful brands don’t need to shout to be heard; they simply need to feel honest, grounded, and true.
intention
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alignment
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depth
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conscious creation
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integrity
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quiet confidence
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presence
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balance
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essence
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flow
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emotional connection
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meaning
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care
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intention 𖦹 alignment 𖦹 depth 𖦹 conscious creation 𖦹 integrity 𖦹 quiet confidence 𖦹 presence 𖦹 balance 𖦹 essence 𖦹 flow 𖦹 emotional connection 𖦹 meaning 𖦹 care 𖦹
ROOTED IN
BRANDS NEED SOUL TO THRIVE.
a soulful and well strategised brand identity will allow your business to connect with your dream customers
When your business and branding are in harmony, something magical happens — everything flows into place as if it were meant to be. Your brand strategy quietly guides whether someone chooses to support YOU, believe in YOU, and connect with YOU. It’s what allows your business to stand out in a crowded market and attract customers who are truly invested in what you create.
I draw on the rhythms of nature, intuition, and the poetic patterns I see in life when crafting brands.
After all, branding is the essence, soul, and poetry of your business.
